General Content › Business Content
2026-06-28 General Content Business Content
We have understood your requirements and devised the following plan for strategy to be taken into action for the promotions of your products and company. The following categories will show the scope of work that needs to be done and in conclusion the pricing for developing each scope.
Marketing Strategy & Proposal
By
Introduction
We have understood your requirements and devised the following plan for strategy to be taken into action for the promotions of your products and company. The following categories will show the scope of work that needs to be done and in conclusion the pricing for developing each scope.
Brand Development
Logo Design
Logos will be designed in relation with the name and brand in function of the product. We will provide you with the first batch of 5 logo options within a week after the name has been finalized. And the next 5 in the same timeframe if none from the first are selected, until one is selected. Alterations and adjustments can be made to the logo at any time.
Company Mission
We will form a company mission statement. This statement will be the introduction of the company, its current product line and the product lines in the pipeline and even products planned for the future. Statement will impact the consumers in a way you wish to target your potential consumers. The company mission statement will be promoted to reach consumers in more than a commercial way and have more meaning to our targeted consumers.
Competitor Analysis
All competitors in the current market will be listed for you, with their analysis on all the beneficial information we can find on them. SMO analysis, SEO analysis, sales channel analysis, website analysis, customer review analysis. With this information we can see how they promote, what they do well, what they don't do well and build our brand in a better/different structure.
Website Development
Platforms
There are many platforms in which we can develop your website on. We will inform you on all the platforms we can use with the pros and cons thereof. We will help you decide and select the best platform for your product. This selection will be based on which theme you want and which payment gateway you wish to use. We will share the website themes and options you can then choose from and build upon those.
Content
We will write the content for your entire website. From each product detail description to all the pages such as, terms & conditions, privacy policy, about us, and 10 basic articles with images to start-up your blog site which can later be optimized for SEO. All written content on the website will be taken care of by our team.
Store
A storefront will be created on your website. Same features as all storefronts will be created. Product categories and sections will be created as per your request and as per the product. Checkout options will be shown and each process will be carried forward with your suggestions and approval.
Checkout
Various checkout options and payment gateways will be explained to you. Payment gateway will then be chosen and linked with your website and company bank accounts. We will inform you on your queries against the payment gateway companies and keep you in the loop of all communications.
Hosting
Hosting will be charged by the online service provider and will be informed to you and asked if you wish to pay directly or through us, that will be your choice.
Examples
Here are some examples. There are many more similar we can go through when we finalize a decision. Themes will be customized as much as possible. If any plugins are needed, we will inform you.
Search Engine Optimization
On-Page
After your website is complete, we will need to create a robot.txt and sitemap so that Google can find it. We will optimize each page of your website will all the procedures approved by Google bots to increase your ranking in Google. The entire website will be optimized making it SEO friendly.
Functions such as
Page Titles
Meta Tags
Meta Descriptions
URL Structure
Body Tags (H1, H2, H3, H4 etc..)
Image SEO
Internal Linking
And more... A keyword analysis will be done for us to frame and structure and create the content for your website. In this keyword analysis we will give you hundreds of keyword options along with the search frequency on Google India so that we can optimize on those keywords and get on the first page of Google for when someone searches for those keywords. Long tail keywords will also be provided in this.
Off-Page
Off-page is the key for Google to find you on other companies'websites and other peoples blogs so that it can relate to you and increase your ranking in Google accordingly. Off-page is an ongoing and continuous process which involves:
Social Networking
Blogging
Blog Marketing
Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Link Baiting
Photo Sharing
Video Marketing
Business Reviews
Local Listings
Article Submission
Social Shopping Network
Answering Questions
And more... Blogs, articles and various forms of text will be created for you and your product for the use of off-page SEO. All these activities together with an SEO optimized on page website will help you increase your ranking in Google.
Content Creation
All the content required for SEO will be created by our team. From Articles, blog posts and graphics and videos which will be needed will be provided by us for pure use for SEO to increase your ranking. This will not be used for social media as that content will be created in for to increase the engagement and this content will be created to add the keywords we want to target for SEO and rank highest on Google with.
Social Media Optimization
Content
Content will be created through photos which you already have or through stock photography of the related category. Social media posts will be created and shared with you prior to posting.
Facebook page will be created/managed by us. All graphics will be created by our team and uploaded after receiving your approval. We will schedule daily posts to increase the user engagement and optimize paid ads to get the best ROI. Our in-house software allows us to do a lot of tasks. Keeping the USP and keywords in mind, the following tasks will be done:
Search and Join groups in bulk
Message post/Share post from page in bulk into groups
Auto like posts from certain pages and/or groups and/or scraped users
Scrape users from any page/group
Bulk Direct Inbox Message the users scraped with website link and text message.
Bulk send friend request of any scraped group
Bulk Invite to like page
Bump post and get them back to the top of the page
Auto comment and like posts targeted with # and keywords
Schedule posts and schedule page cover changes
This way we reach the people we want to reach, directly, and since we know they are our potential clients because we have targeted them to who we want to reach, which would usually cost a lot more and be more difficult to target with ads.
Instagram account will be created and linked with Facebook. Also ads created on Facebook will be the same on Instagram as they are Partners. We will be posting daily on Instagram with the content created and approved by you. Our in-house software allows us to do a lot of tasks. Keeping the USP and keywords in mind, the following tasks will be done: Auto follow users from any target profile, competitor profile or # or keywords
Auto unfollow users followed
Auto Follow back users that have followed you
Auto like images and videos with certain keywords and/or certain #s Auto comment whenever a certain # is used with a custom comment Scrape followers of any Instagram account and send them a private message and/or Image Invitation
Search for Users using a # and auto follow them
Auto send Welcome Message to new followers with text and link This way we reach the people we want to reach, directly, and since we know they are our potential clients because we have targeted them to who we want to reach, which would usually cost a lot more and be more difficult to target with ads.
Twitter will be synchronized with your Facebook channel. As the content is created we will be sharing the same on Twitter and increasing the engagements with our software. Our software allows us to do almost all the same features and tasks. Keeping the USP and keywords in mind, the following tasks will be done: Auto follow users from any target profile, competitor profile or # or keywords
Auto unfollow users followed
Auto Follow back users that have followed you
Auto Favourite any tweet targeted by your choice of keyword and/or #
Auto retweet tweets from targeted users, #s or keywords
Scrape followers of any Twitter account and send them a private message and/or Image Invitation and/or Mentions. Auto send Welcome Message to new followers with text and link
Google+
Google+ posts will be created with thought of optimizing reach and back linking for SEO. The same/similar posts as created for Facebook will be shared on your Google+ account with link to your website. Our software allows us to do almost all the same features and tasks. Keeping the USP and keywords in mind, the following tasks will be done:
Group Finder through keywords
Bulk Join groups
Bulk Unjoin Groups after posting
Turn off all notifications of groups
Auto Follow with Keyword or #
Auto unfollow
Auto Like certain keywords and #s
Auto Contact and Direct Message People
Social Channel Communications
Posting daily is not enough.
We need to increase the engagement and stay efficient with the communications of our fans and followers on all social media platforms.
We will respond to any query on all your social media handles.
We will inform you on any requests and keep you updated with the communications and contact you directly if any immediate reply is required.
We will form a questionnaire of FAQs and submit them to you for your answers so that our team can always remain on top of communications without having to contact you frequently for minor enquiries.
You will have access to all your social media accounts and can keep track of conversations as and when you wish.
As our traction increases and we gain thousands of followers, we can then start with consumer engagements with polls, free prize giveaways and various other campaigns to get our followers active, interested and buying the product from our website.
Conclusion & Costing
Conclusion
In conclusion, we feel all steps explained as above are required for the launch of your product. We feel that if we can help you with all these steps put together will show greater and faster results and will be easier for you to communicate with also. We hope to have informed you enough in this proposal. If there are any services that you feel you require that we have left out, please do let us know.
Thank You
Regards
Kunal Dhameja
+91 95 616 42424 1/10 Sadhu Vaswani Kunj Society
Behind Nehru Memorial Hall
Camp, Pune 411001
Costing
Brand Development
Covering all tasks and features explained under section 1
One Time Fee
Rs. 5,000/-
Website Development
Covering all tasks and features explained under section 2
One Time Fee
Rs. 25,000/-
Plus yearly hosting fees
Social Media Optimization
All Channels
Monthly
Rs. 20,000/-
Search Engine Optimization
(15 Keywords)
Covering all tasks and features explained under section 5
Monthly
Rs. 20,000/- Please note, the above quotation does not include the amounts that will be needed to be spent on Facebook Paid Ads and on Google AdWords. As those depend on your marketing budgets and will be needed to be paid to them directly. We can create and optimize your ads as and when you want to start with paid ads at no charge.
Converted from DhruvChaudhuri Website Marketing Plan.docx , /Volumes/KD_PERSONAL/02_BUSINESS/Google Drive Archive/Google Drive Download/Proposals _ PitchDecks