Do the Two-Step!
Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase.
They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas?
A nifty and thrifty two-step.
Try this two-step tip: 1.
Collect leads with your auto responder.
Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person.
When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways.
Send postcards.
Call.
Mail sales letters and other promotional pieces.
Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder.
You could also include order forms, product descriptions, and other sales material.
Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.
So why not improve your closing ratio and reach out even farther at the same time?