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2026-06-28 General Content Business Content
+919561642424 kunal@socialstardom.net www.socialstardom.in
Social Stardom
REPRESENTATIVE
Kunal Dhameja
+919561642424 kunal@socialstardom.net www.socialstardom.in
JUNE 2020
Online Marketing Analysis
Categories
1.
Website Optimization
2.
Search Engine Optimization
3.
Social Media Marketing
4.
Others
Objective brief
Increase online sales, traffic, branding & presence
Website Optimization
For website optimization, we will need to check and optimize each page of the website on its -
Load time
Alt attributes
CSS Coding
Image compression
And more.
Currently, the homepage speed is very slow and needs to be optimized.
This load time can cause the bounce rate to be very high as most visitors will not wait more than 5 seconds for a page to load and the current speed index shows it is taking 14.4 seconds for the average user.
In other observations
Facebook page link is broken
Twitter profile link is broken
Pinterest profile link is broken
Suggestion: Convert to your own standalone WordPress with WooCommerce website.
Further analysis can be done after confirmation of the project and getting access to the whole website.
SEO Analysis
Given our initial analysis, we have found the following
- Please note that these results may vary from actual as access to the website or any tools that have not been shared.
For the domain: https://allsilvergifts.in/ built on Shopify.
In India, there are currently only 32 Organic Keywords in ranking for this domain:
With issues such as
We need to be targeting keywords with a high search volume and relating to our products. Keywords need to be analysed per product category, gender and product page. Each page
4 will then be optimized for those keywords with content and tagging and off-page SEO activities.
No Keyword
Search
Volume
0 mens silver bracelet 40,500 1 mens silver rings 40,500 2 ring mens silver 40,500 3 bracelet mens silver 40,500 4 mens silver ring 40,500 5 rings mens silver 40,500 6 mens silver bracelets 40,500 7 bracelets mens silver 33,100 8 mens silver chains 33,100 9 chain for mens silver 22,200 10 mens silver ring designs 5,400 11 mens silver ring price 4,400 12 mens silver ring design 4,400 13 mens silver bracelet with price 3,600 14 mens silver bangle 3,600 15 mens silver bracelet price 2,900
Optimizing only these 15 keywords can generate a traffic of 3,96,200 visitors per month (when they would all be in first position).
A thorough keyword analysis will be performed once we confirm this project and get access to the site, so we can check what keywords are currently being ranked and on which pages.
Whereas we should be focusing on high volume and audience targeted keywords who are looking for the products we offer. On the previous page are a few screenshots with some relevant keywords.
SEO Optimization Techniques & Improvements
5 We have further found many ways in which SEO can be drastically improved;
Currently, target keywords are not used in the site
Current content needs little change to add the target keywords
Need to improve the current page structure (Add FAQs etc)
Need to work internal links
Need to change the URL structure to add the target keywords
Need to optimize all headings on all the pages of the site
& more
Our SEO Activities will increase your traffic from the first month we begin. We will be increasing only relevant traffic through your chosen and targeted keywords.
Scope of Work
Page Titles
Meta Descriptions
Check and improve URL structure if needed
Body tags h1, h2 h3 etc
• Include relevant keywords i.e. primary, secondary and LSI keywords •
Keep the keyword flow natural throughout the page
Image SEO
Internal Linking
External linking
• Increase and improve the content on each page, if required i.e. depends on the page analysis. •
Update the changes in Google search console
After implementing on page SEO we will monitor and then do weekly analysis using webmaster and analytics tools based on the report we will implement the changes.
Here is a brief scope of work and tasks that would be carried out in order for us to
increase organic traffic and ranking, within the 1st Month of our SEO Campaign
Analysis of the back links on the website
Remove the spammy and low-quality back links.
Research the backlink strategy of the competitors
Create high quality back links from related industry mainly and from other related
industries.
Focus on do follow high authority back links.
Check the Google my business page and make required changes to rank on the
local search and Google maps.
Back link Generation Strategy
500 to 600 backlinks will be created monthly
Social Media Optimization
Social Media Marketing will help build your brand, reach your target audience at a lower cost and help increase in conversions.
Local listings
Social bookmarking
Business listing
Classified listing
Directory submission
Local listings
Blog commenting
Image Submission
Profile links
Article submission
Info graphic submission
In social media management we follow the basics of
Optimizing and setting up all social media channels
- Creating monthly social media plans with graphics, gifs, content, # research, festive/holiday research & marketing and a watch on ongoing trends -
Manage communications across social media channels
Creating and promoting paid ad campaigns
After which, we can further advance into
Creating a Facebook store
Creating an Instagram store linking to product pages directly
- Community marketing , reaching out to groups such as PULA or Shopwati with offers and executing campaigns.
Other
Other types of marketing techniques that can and should be used are
Email Marketing
WhatsApp Marketing
Coupon Marketing
Influencer Marketing
Costing Summary
Costing will vary on how many activities you wish to carry out on a weekly or monthly plan and how many keywords you wish to optimize for in SEO.
Costs can vary and are monthly as all activities need to be conducted on a monthly basis.
Average costing can be;
Website Maintenance & Optimization
8 Rs. 10,000/- per month upto Rs. 50,000/- (depending on the number of pages, changes, updates etc. Max budget would mean a designated managed senior developer, usually required for websites with 5k plus traffic per day)
Search Engine Optimization
Rs. 25,000/- per month upto Unlimited (there are thousands of keywords to choose from, starting at 25k we can select and begin upto 25-30 keywords, which would be a minimum requirement for us to be able to show you the true results SEO can bring, from the first month onwards)
Social Media Marketing
Rs. 20,000/- per month upto Rs. 50,000/- per month (3 posts per week with management & optimization or posting daily, with stories, in-hand product videos as stories and a more personal management by one of our senior social media heads)
++
Additional costing for services below, will depend on the volume of data, third-party
requirement and some other factors
Paid Ad Campaigns
Email Marketing
WhatsApp Marketing
Coupon Marketing
Influencer Marketing
Summary
In summary, we see a lot of scope and room for improvements across the website and can help increase in traffic and sales.
As a strategy, our suggestion would be
Optimize website
Begin SEO
Fix and build social media channels with posts, followers, likes
etc as a one-time setup before beginning any paid ad campaigns
Run Paid Ad Campaigns
During each point, traffic will need to be analysed on the source of traffic, duration they have spent on the website and what the reason for the bounce could be if they did not make a purchase.
Approx Budget: Rs. 75,000/- per month (ex GST & Paid Ad Campaign) Approx PPC Campaign Suggested: Rs. 40,000/- per month
KPI Expectations
- 15-20% increase in traffic, each month-to-month - 10-15% increase in website sales, each month-to-month
We hope to have provided you with sufficient information. Please do let us know if any more information is required.
Looking forward.
Thank You
Regards
Kunal Dhameja
Converted from ASG - Rough Proposal.pdf , /Volumes/KD_PERSONAL/02_BUSINESS/Google Drive Archive/Google Drive Download/Proposals _ PitchDecks