General Content › Business Content 2026-06-28 General Content Business Content For website optimization, we will need to check and optimize each page of the website on its Online Marketing Analysis Categories Website Optimization Search Engine Optimization Social Media Marketing Others Objective brief Increase online sales, traffic, branding & presence Website Optimization For website optimization, we will need to check and optimize each page of the website on its Load time Alt attributes CSS Coding Image compression And more.
Currently, the homepage speed is very slow and needs to be optimized.
This load time can cause the bounce rate to be very high as most visitors will not wait more than 5 seconds for a page to load and the current speed index shows it is taking 14.4 seconds for the average user.
In other observations Facebook page link is broken Twitter profile link is broken Pinterest profile link is broken Suggestion: Convert to your own standalone WordPress with WooCommerce website.
Further analysis can be done after confirmation of the project and getting access to the whole website.
SEO Analysis Given our initial analysis, we have found the following Please note that these results may vary from actual as access to the website or any tools that have not been shared.
For the domain https://allsilvergifts.in/ built on Shopify.
In India , there are currently only 32 Organic Keywords in ranking for this domain With issues such as We need to be targeting keywords with a high search volume and relating to our products.
Keywords need to be analysed per product category, gender and product page.
Each page will then be optimized for those keywords with content and tagging and off-page SEO activities.
No Search Volume 0 mens silver bracelet 40,500 1 mens silver rings 40,500 2 ring mens silver 40,500 3 bracelet mens silver 40,500 4 mens silver ring 40,500 5 rings mens silver 40,500 6 mens silver bracelets 40,500 7 bracelets mens silver 33,100 8 mens silver chains 33,100 9 chain for mens silver 22,200 10 mens silver ring designs 5,400 11 mens silver ring price 4,400 12 mens silver ring design 4,400 13 mens silver bracelet with price 3,600 14 mens silver bangle 3,600 15 mens silver bracelet price 2,900 Optimizing only these 15 keywords can generate a traffic of 3,96,200 visitors per month (when they would all be in first position).
A thorough keyword analysis will be performed once we confirm this project and get access to the site, so we can check what keywords are currently being ranked and on which pages.
Whereas we should be focusing on high volume and audience targeted keywords who are looking for the products we offer.
On the previous page are a few screenshots with some relevant keywords.
SEO Optimization Techniques & Improvements We have further found many ways in which SEO can be drastically improved; Currently, target keywords are not used in the site Current content needs little change to add the target keywords Need to improve the current page structure (Add FAQs etc) Need to work internal links Need to change the URL structure to add the target keywords Need to optimize all headings on all the pages of the site & more Our SEO Activities will increase your traffic from the first month we begin.
We will be increasing only relevant traffic through your chosen and targeted keywords.
Scope of Work Page Titles Meta Descriptions Check and improve URL structure if needed Body tags h1, h2 h3 etc Include relevant keywords i.e. primary, secondary and LSI keywords Keep the keyword flow natural throughout the page Image SEO Internal Linking External linking Increase and improve the content on each page, if required i.e. depends on the page analysis.
Update the changes in Google search console After implementing on page SEO we will monitor and then do weekly analysis using webmaster and analytics tools based on the report we will implement the changes.
Here is a brief scope of work and tasks that would be carried out in order for us to increase organic traffic and ranking, within the 1st Month of our SEO Campaign: Analysis of the back links on the website Remove the spammy and low-quality back links.
Research the backlink strategy of the competitors Create high quality back links from related industry mainly and from other related industries.
Focus on do follow high authority back links.
Check the Google my business page and make required changes to rank on the local search and Google maps.
Back link Generation Strategy Local listings Social bookmarking Business listing Classified listing Directory submission Local listings Blog commenting Image Submission Profile links Article submission Info graphic submission 500 to 600 backlinks will be created monthly Social Media Optimization Social Media Marketing will help build your brand, reach your target audience at a lower cost and help increase in conversions.
In social media management we follow the basics of Optimizing and setting up all social media channels Creating monthly social media plans with graphics, gifs, content, # research, festive/holiday research & marketing and a watch on ongoing trends Manage communications across social media channels Creating and promoting paid ad campaigns After which, we can further advance into Creating a Facebook store Creating an Instagram store linking to product pages directly Community marketing , reaching out to groups such as PULA or Shopwati with offers and executing campaigns.
Other Other types of marketing techniques that can and should be used are Email Marketing WhatsApp Marketing Coupon Marketing Influencer Marketing Costing Summary Costing will vary on how many activities you wish to carry out on a weekly or monthly plan and how many keywords you wish to optimize for in SEO.
Costs can vary and are monthly as all activities need to be conducted on a monthly basis.
Average costing can be; Website Maintenance & Optimization Rs. 10,000/- per month upto Rs. 50,000/- (depending on the number of pages, changes, updates etc.
Max budget would mean a designated managed senior developer, usually required for websites with 5k plus traffic per day) Search Engine Optimization Rs. 25,000/- per month upto Unlimited (there are thousands of keywords to choose from, starting at 25k we can select and begin upto 25-30 keywords, which would be a minimum requirement for us to be able to show you the true results SEO can bring, from the first month onwards) Social Media Marketing Rs. 20,000/- per month upto Rs. 50,000/- per month (3 posts per week with management & optimization or posting daily, with stories, in-hand product videos as stories and a more personal management by one of our senior social media heads) ++ Additional costing for services below, will depend on the volume of data, third-party requirement and some other factors: Paid Ad Campaigns Email Marketing WhatsApp Marketing Coupon Marketing Influencer Marketing Summary In summary, we see a lot of scope and room for improvements across the website and can help increase in traffic and sales.
As a strategy, our suggestion would be Optimize website Begin SEO Fix and build social media channels with posts, followers, likes etc as a one-time setup before beginning any paid ad campaigns Run Paid Ad Campaigns During each point, traffic will need to be analysed on the source of traffic, duration they have spent on the website and what the reason for the bounce could be if they did not make a purchase.
Approx Budget: Rs. 75,000/- per month (ex GST & Paid Ad Campaign) Approx PPC Campaign Suggested: Rs. 40,000/- per month KPI Expectations 15-20% increase in traffic, each month-to-month 10-15% increase in website sales, each month-to-month We hope to have provided you with sufficient information.
Please do let us know if any more information is required.
Looking forward.
Thank You Regards Kunal Dhameja Converted from ASG - Rough Proposal.docx , /Volumes/KD_PERSONAL/02_BUSINESS/Google Drive Archive/Google Drive Download/Proposals _ PitchDecks