General Content › General Content 2026-06-28 General Content General Content We understand that OES Clogs prefers a risk-sharing model.
We have restructured our engagement to lower your fixed overheads significantly while aligning our incentives with your Net Revenue Growth.
We only win when you bank money.
To: OES Clogs From: Social Stardom Subject: Co-Investment Growth Partner Model Executive Summary We understand that OES Clogs prefers a risk-sharing model.
We have restructured our engagement to lower your fixed overheads significantly while aligning our incentives with your Net Revenue Growth.
We only win when you bank money.
THE COMMERCIAL MODEL Instead of the previous ₹1.45 Lakhs fixed monthly, we propose a "Cost + Performance" structure.
The Fixed "At-Cost" Retainer ● Fee: ₹ 60,000 / month (Reduced from ~₹1.45L) ● What this covers: This is the "keep the lights on" fee.
It covers the tangible assets we create for you that you own forever ○ 4 High-Quality Social Posts/week. ○ Website Maintenance & Speed Optimization. ○ SEO Technical implementation. ○ Note: This barely covers the salary of the designer and dev time.
The Performance Kicker (Revenue Share) ● Commission: 15% of "Net Delivered Revenue" ● Definition: Calculated on total sales minus Returns/Cancellations. ● Why Net Revenue?
Most agencies charge on "Booked Revenue," ignoring RTOs.
We charge on Delivered revenue because we are confident we can target high-intent buyers who actually pay.
Who Pays for Ads? ● Client (You): You pay the ad platforms (Meta/Google) directly.
We recommend a starting budget of ₹30,000/month.
FINANCIAL FORECAST & PROFITABILITY Is this profitable for OES?
Let's forecast based on selling the Clogs at ₹899.
Metric Scenario A (Conservative) Scenario B (Target) Scenario C (Scale) Ad Spend (Client Pays) ₹ 30,000 ₹ 60,000 ₹ 1,50,000 Est.
ROAS (Return on Ad Spend) 4.0x 5.0x 6.0x Revenue Generated ₹ 1,20,000 ₹ 3,00,000 ₹ 9,00,000 Organic/SEO Sales (Est.) + ₹ 50,000 + ₹ 1,00,000 + ₹ 2,50,000 Total Monthly Revenue ₹ 1,70,000 ₹ 4,00,000 ₹ 11,50,000 Fixed Agency Fee ₹ 60,000 ₹ 60,000 ₹ 60,000 Performance Fee (15%) ₹ 17,000 ₹ 40,000 ₹ 1,15,000 Total Agency Cost ₹ 77,000 ₹ 1,00,000 ₹ 1,75,000 Effective Agency % 45% (High, due to start) 25% (Healthy) 15% (Ideal) Analysis ● In Scenario A (Start): The agency cost is high relative to revenue because the fixed fee dominates.
This is normal for Month 1-2. ● In Scenario B (Growth): As sales hit ₹4 Lakhs, the agency fee drops to a healthy 25% of revenue. ● In Scenario C (Scale): At ₹11.5 Lakhs revenue, you are paying us just 15%, which is lower than the industry standard of 20%, despite us managing your SEO, Web, and Social.
STRATEGY TO ENSURE PROFITABILITY To make this model work for both of us, we cannot just "run ads." We must attack the Unit Economics Bundling Strategy (AOV Increase) ○ Selling 1 pair at ₹800 leaves thin margins. ○ Strategy: "Hospital Unit Pack" (Buy 3 for ₹2100).
This increases Average Order Value (AOV) to ₹2000+ without increasing shipping or ad costs. Anti-RTO Measures (Logistics) ○ We will implement a "Prepaid Priority" strategy in ads (Targeting credit card users heavily). ○ WhatsApp integration to confirm COD orders before shipping. The "Monsoon" Cash Cow ○ Demand for this product spikes 10x in June-August. ○ Plan: We spend Q1 building SEO rank (free traffic).
When monsoon hits, we scale ads aggressively.
The 15% commission model will yield massive returns for both of us during these months.
REVISED SCOPE OF WORK (Hybrid) Since we are lowering the fixed fee, we streamline the scope to focus purely on Growth Activities ● Web: Speed optimization & Checkout flow maintenance (No new custom dev, just optimization). ● Social: 3 Static Posts + 1 Reel per week (Focus on product showcase, less on "fluff"). ● SEO: Focus on 5 "Money Keywords" (e.g., "Medical Clogs India") rather than broad terms. ● Ads: Full management of Meta & Google Ads.
Digital Partner Proposal This proposal transforms us from a "Vendor" to a "Partner." We are taking a pay cut on our fees to, monthly: ₹60K + Ads Vs ₹1.45L + Ads, to bet on the growth and online sales of OES Clogs Are you ready to grow together?
Social Stardom Kunal Dhameja +919561642424 www.socialstardom.io Performance & Growth Team Converted from OES_ PERFORMANCE PARTNERSHIP MODEL.pdf , /Volumes/KD_PERSONAL/MISC