Social Stardom › SEO Marketing
2026-06-28 Social Stardom SEO Marketing
Executive Summary: SEO conversion data compared with previous months Keyword Ranking: This is the track of all the targeted keywords and the trend of their rankings. Rankings - Competitor: 5 Key competitors who were there for a long run Visits by Traffic Source: Details of traffic from specific res
Table of Contents
Executive Summary: SEO conversion data compared with previous months Keyword Ranking: This is the track of all the targeted keywords and the trend of their rankings. Rankings - Competitor: 5 Key competitors who were there for a long run Visits by Traffic Source: Details of traffic from specific resources "Direct Traffic , Through URL typed in the browser" "SEO , Natural organic traffic from search engines" "PPC , Paid for traffic from search engines" "Referrer , Traffic from other top 10 domains linking to your site" Visits by keywords: Top 10 traffic driving keywords (organic and paid)
Conversion by keywords: Top 10 conversion driving keywords
Website issues: To be resolved
Ad Screenshot: Display Ads
Comparison: Conversion Vs. Month
Executive Summary
We have incurred
2,729 conversions in the period of one month from May to June 2017.
The most conversion driving keywords were the following
S.no
May
June
Bing
Bing
MIT university
15 2 2 2 2 top universities in india 77 - - 229 3 best engineering colleges in pune 155 - 134 201 4 best art college in pune 22 176 18 68 5 designing courses in pune 75 - 101 211 6 designing colleges in India 175 - - - 7 top college for fine arts in pune 74 - 22 - 8 best engineering college in pune list 147 - - - 9 best phd university in pune 11 32 4 1 10 best diploma courses in pune 134 - 7 30 11 top PG diploma programs in Pune 169 - 1 1 12 best certification courses in pune - - - 229 13 best colleges in india 100+ 100+ - - 15 mit adt university 1 1 1 1 16
Top university in India
- - - 17
Top University in Pune
76 - 58 4 18 engineering colleges in pune - - - - 19 universities in pune 13 20 8 27 20 mit university pune 1 2 1 2 21
Mit art,design and technology university
1 1 1 1 22 best university in india - - 63 224 23 best university in pune 121 - 14 2 24
Top 10 University in india
- - - - 25
Engineering colleges in pune
- - 146 - 26 top engineering colleges in pune - - - - 27 top design colleges in pune - - 115 151
Rankings , Competitors
PPC traffic Competitors
D.Y Patil Institute of engineering
http://www.dypiemr.ac.in/landing_page/dypiemr-landing-page.php
MIT Academy of engineering (Savitra Bhai Phule university)
http://www.mitaoe.ac.in/
Singh Education
http://www.singheducation.co.in/landing3/index.aspx
Organic traffic competitors
Modern Education Society College of Engineering
http://www.mescoepune.org/
Government College of Engineering and Research
http://www.gcoeara.ac.in/
Pravara Rural Engineering College
http://pravaraengg.in
Visitors by Traffic Sources
Direct Traffic , Through URL typed in the browser
SEO , Natural Organic Traffic from Search Engines
PPC , Paid for Traffic from Search Engines
Referrer , Traffic from Other Domains Linking to Your Site
Visits by Keywords
(Top 10 traffic driving keywords)
Conversion by Keywords
Top 10 conversion driving keywords (Paid)
Website Issues to be Resolved
The Landing Page
URL
http://www.mituniversity.edu.in/Applynow This page is used as a landing page, but there are some issues with it. It can generate more leads only if the content and form is limited in the upper fold of the website, so that a visitor don't have to scroll down to fill up any form. This is an ideal landing page for an interested party to convert into a lead. Use the Social buttons on the header of the page, as the chat box is blocking the social icons. Use h1 and h2 tags on the home page.
H1
Top university in Pune
H2
Enroll for art, design and technology courses for 2017-18
Page has high loading time, reduce it by using more texts instead of images. Buy a SSL certificate and make the website secure by changing http to https. Remove the contents with images and insert proper content using relevant keywords provided by us.
Incorrect robots.txt file use the given code
User-Agent: *
Disallow
Sitemap
http://www.mituniversity.edu.in/sitemap.xml All the course pages should have a call-to-action button after every course detail so that candidates can directly apply from there. Do not use images as content.
url
http://www.mituniversity.edu.in/about Kindly add this code for Bing webmaster.
It would be like
Your SEO optimized title page contents Too many images with big sizes are present on the website making the website loading time slow and non-user friendly. Kindly minimize the size of the uploaded images of max 150-200 kb, use image compression The Website load time is very high. https://developers.google.com/speed/pagespeed/insights/
and feed the url
http://www.mituniversity.edu.in/ and analyze, the scores are 11/100 for mobile and 20/100 for desktop devices.
Pages with same content issues
Kindly see the excel sheet to know about the same page issues.
For e.g http://www.mituniversity.edu.in/Academics/MIT_School_of_Engg/2 http://www.mituniversity.edu.in/Academics/MIT_School_of_Engg/1 http://www.mituniversity.edu.in/Academics/MIT_School_of_Engg/100 e.tc The above-mentioned links have the same content as what is written in the following link. http://www.mituniversity.edu.in/Academics/MIT_School_of_Engg/ Either remove all the old pages or insert rel canonical tag for redirecting all the identical pages to the same destination. http://xyz.com/abc/def/"> Place this code on the header section of the non-canonical page to the canonical page. http://www.mituniversity.edu.in/Academics/MIT_School_of_Engg/"> Every page on the website is having redirection issue.
All these pages must redirect to the same web address, but they don't, which results various versions of a same page This results in content plagiarism issue with various pages with the same url.
We require meta-tags editing options in every page of the website, not only in the menu, but also internal pages and other pages, in the admin panel.
The website contains heavy images with large size of almost 400 kb to 2 mb, kindly minimize the image sizes.
Ad Screenshot
Sharable Ad link
School of Engineering
https://adwords-displayads.googleusercontent.com/da/b/dabAdPreview?hl=en_US&ad=195727037408&ocid=4824812764&showMulPreview=true&showVariations=true&s=45&sig=ACiVB_xfT9sKHj2Fyzsdl6BDHXy177MZ7A
School of Management
https://adwords-displayads.googleusercontent.com/da/b/dabAdPreview?hl=en_US&ad=195736257764&ocid=4824812764&showMulPreview=true&showVariations=true&s=45&sig=ACiVB_x25zZLCeNL7FpUpTf6f-OqcOlDUQ
Naval Education
https://adwords-displayads.googleusercontent.com/da/b/dabAdPreview?hl=en_US&ad=195772570059&ocid=4824812764&showMulPreview=true&showVariations=true&s=45&sig=ACiVB_x5Nf_fvlx-sozirR0pFXlAv3KTBQ
Comparison: Conversion vs Month
S.no
Clicks
Impressions
Conversions
Month
1 2,872 76,408 75
March-April
2 14,421 10,00,781 1,812
April-May
3 5,063 2,76,018 3,812
May-June
Converted from Edited_SEO Monthly (May-June 2017).docx , /Volumes/KD_PERSONAL/04_SEO_MARKETING/JUNE 2023 - Content & SEO/Social Stardom/SEO