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2026-06-28 General Content Business Content
The following document will be describing all the Digital Marketing services that Social Stardom will be handling for Conrad Pune on a monthly basis for the initial agreement period of 1 Year starting on 01-08-2018.
The following document will be describing all the Digital Marketing services that Social Stardom will be handling for Conrad Pune on a monthly basis for the initial agreement period of 1 Year starting on 01-08-2018.
Web Development
Website will be developed for Conrad Pune as an individual entity linked to its parent company website and to all social media handles. This site will follow the companies Brand Guidelines and will be built to perfection with the Companies approval along the way for all changes.
Multi-Page Website
Responsive to all platforms
All pages/features as requested and featured in presentation
Online booking to parent site
Online booking to local site for local events
Payment gateway integrations
All pages as requested (Rooms, Amenities, Spa, Restaurants, Blog, Local Explorer etc)
Online table reservation/enquiry for FNB
Live Chat
More can be discussed and added in addition.
Built in HTML/PHP for optimum SEO results
Complete SEO Optimization (including website framework)
API integrations to Parent Website
All analytics & traffic tracking will be installed & shared
Maintenance & Updates for the whole year included
Costing
Rs. 1,25,000/- Ex GST (One-Time Cost) *Excluding Domain & Hosting
Search Engine Marketing (SEM)
Search Engine Optimization
SEO will be targeted worldwide for relevant keywords which will bring in Bookings. Thousands of keywords will be analysed locally, nationally and internationally for prospects looking for "Hotels in Pune", "5 Star Hotels in Pune" and many more. Following tasks will be performed under SEO:
Complete On-Page Optimization
Page Titles
Meta Tags
Meta Descriptions
URL Structure Body Tags (H1, H2, H3, H4 etc..)
Image SEO & More
All Off-Page Activities
Social Networking
Blog Marketing
Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Link Baiting
Photo Sharing
Video Marketing
Business Reviews
Local Listings
Article Submission
Social Network & More
Optimization of 60-80 Keywords each month in rotation.
Monthly Ranking & Reporting
Social Media Optimization
Social Media is not just about posting graphics, its about branding your image to a wide audience. For a brand like Conrad, it's about maintaining a professional & luxurious etiquette online. Our software services allow us to perform various amounts of activities. Many activities we will not be using as for Conrad they would not be feasible.
Some of which we can use
Auto respond to new follower with a custom message
Comment on mentions of our Brand
Auto respond to any enquiry coming it with a custom message
Further under Social Media will be the following activities
Graphic design for all Off-Page SEO Activities
Video/GIF creations for all Off-Page SEO Activities
Optimized Content & Articicles
SEO content
Website Content, Graphics & Video
Search Engine Reputation Management (SERM)
SERM has become an intricate part of SEO. As people leave reviews for your business, good or bad, these need to be tracked by the Brand as that review is leaving a digital footprint online which is being crawled by Google and ranked accordingly. The Brand needs to backlink on the reviews in order to help branding and SEO together. The following tasks will be performed under SERM:
Analyse through public posts for your brand name
Filter posts by source & date
Connect your social media accounts and respond to all the posts
Keep your team in the loop with all the activities
Discover brand influencers that can help grow your brand name
Monitor brand name activities through social media
Monitor & Track the competition
Complaint Search, Tracking & Response
Costing
Total Cost Rs. 75,000/- per month ex GST
PPC Management
Paid ad campaigns will be created, targeted and optimized to bring in the highest converting traffic to your website. The website will be built to international standards as well as the PPC management, targeting traffic from all over the world looking for "Hotels in Pune". We have suggested our minimum ad budget below, this can always be increased to increase our traffic & conversion once we achieve optimum ROI.
The types of Ads will be
Google AdWords
YouTube
Re-marketing Ads
Snapchat
Columbia Online
There are more platforms and 3
rd party platforms we can reach out to when ad budgets increased. This can be further planned, strategized & discussed upon reaching that time.
Costing
Total Cost Rs. 25,000/- per month ex GST
Conclusion
We hope to have sufficiently informed you and we look forward to your response and beginning this project.
Our payment terms are as follows
1 st Month in Advance, thereafter, 50% advance and 50% end of the month. Please let us know if we could provide you with any more information.
Thank You
Regards
Kunal Dhameja
+91 95 616 42424 www.socialstardom.in
Converted from Conrad Plan _ Deliverables.docx , /Volumes/KD_PERSONAL/02_BUSINESS/Google Drive Archive/Google Drive Download/Proposals _ PitchDecks