One of the most common mistakes that I personally made with my website was in the title was:
The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is �Succeed Online with ES-Solution.� How many possible searchs do you believe would have that exact phrase or keywords? Zero.
My rankings for my keyword phrase �Internet Marketing eBooks� were even more horrible!
Steps to avoiding this same mistake
Step 1: Never using a descriptive title
Step 2: Choose the most relevant Keywords for your Title
Step 3: Create back links using the appropriate anchor tag.
My actions
1. I changed my title to �Internet Marketing eBooks�. Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:
(1) Internet Marketing eBooks (2) Marketing eBooks (3) Internet Marketing
2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): �Internet Marketing eBooks�
My results
(1) I have several back links with the anchor text �Internet Marketing eBooks�, but unfortunately I still have some of the old back links with the anchor text �Succeed on with ES-Solution� dropping my overall relevancy to 54% when it should be 100%.
(2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase �Internet Marketing eBooks� in MSN and the number two ranking in Yahoo.