PHF The Premier Hockey Federation (PHF) has named Heartlent Group as the elite North American women’s ice hockey league’s agency of record for the next two seasons.
The new deal which runs until 2024 will see Heartlent develop a dedicated creative team for the league’s video production, social media and website graphics.
The Connecticut-based agency has previously worked with the league during the 2021/22 season, shaping the brand identity of the new Montreal Force expansion team, which will join the PHF for the 2022/23 campaign.
Heartlent has also developed branding for the All-Star showpiece game, as well as a new logo design and branding for the Isobel Cup Playoffs. “As the PHF and women’s professional hockey enter a new era of growth, our goal is to continue to elevate the sport and most importantly, the players,” said Reagan Carey, PHF commissioner. “Heartlent Group has the unique ability to bring our creative visions to life across a variety of platforms within our community, and is the ideal partner to help us showcase the passion of our players, teams, and league as we continue to connect with more fans and partners.” Elliot Gerard, head of creative at Heartlent Group, added: “Heartlent Group is thrilled to partner with the Premier Hockey Federation and support the league as it continues to evolve and grow. “We are fully invested in the success of the sport and its players.
We can’t wait to get to work on the new creative approach for PHF and are building an extremely talented creative team including designer Dominique Nwoko, who will be leading graphic design for the season.” Enjoying SportsPro content?
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