Investors in your Business - 10 Things They Look for in a Business Plan author:Lee Lister - The Biz Guru source_url:http://www.articlecity.com/articles/business_and_finance/article_5787.shtml date_saved:2007-07-25 12:30:07 category:business_and_finance article:
1.
A realistic, viable business idea that reflects extensive market research and includes a full analysis of the market and its relevant competition. 2.
Motivation, credibility, financial responsibility and investment from the owners and directors. 3.
A manageable amount of risk that is compensated for by a profitable return. 4.
A road map of goals, targets and milestones that will lead to profitability and the ability of the investors to profitably leave the company within a few years. 5.
A financial budget that reflects the capital requirements necessary to fuel the operation through the start-up stage, make a reasonable return to the investor and allow for investment in future enhancements and product changes.
The financials should include a break-even position, feasibility analysis and realistic profit forecast. 6.
A comprehensive market analysis, reflecting the demographics of the market, the demand for the product or service, who your competitors are and how much of a threat they are to you. 7.
A marketing strategy that will ensure that you penetrate the market quickly and position the company in a place where it can grow, capture market share and build your brand. 8.
A competitive advantage that will meet the needs of a clear target market with stable growth potential. 9.
A clear understanding of the companys structure and culture as well as a clearly defined business model and strategy. 10.
An overall attractive plan that reflects profitable capabilities, stability, entrepreneurship, financial acumen and that will provide a high return on their investment in a foreseeable amount of time.