After starting an agency in the city last year, Indian ride-hailing firm Ola announced it would formally start operations in London on February 10.
Why London?
London is one of the world’s largest markets for ride-hailing services, and the extension is a key growth in Ola’s international strategy as the company broadens its competition with Uber, another SoftBank portfolio firm.
Ola stated that it would be “completely operational from day one” in London, where it has employed more than 20,000 drivers since late November.