Most accounts are one fix away from better reach, and the fix is usually a small one hiding in plain view. A structured 30 minute audit finds it. Run this checklist monthly and the small fixes compound into a healthier feed.
Minutes 1 to 5: the profile shelf
- Bio names the niche and one offer, not a slogan.
- Bio link goes to one live destination.
- Photo is clear and reads at story size.
- Highlights match the current offers, not last year's.
Minutes 5 to 10: the post shelf
- Last 12 posts stay under two formats and one niche.
- Every caption carries the same voice and a call to action.
- Offer and proof posts are present in the mix, not all value.
- Hashtags rotate across the last 10 sets, no repeats.
Minutes 10 to 15: the numbers
Open Insights and compare the last 30 days to the 30 before: reach, engagement rate, link clicks. One number trendline reflects whether the feed is learning or flatlining.
Minutes 15 to 20: the first hour
Check the last three posts for first hour activity patterns. If they are silent, the baseline is missing and every fixture post underperforms before content is even judged. Keep the first hour likes start on each post so the audit reports a live feed.
Minutes 20 to 30: the fixes
Pick two fixes only: the biggest leak and the easiest one. Write them as tasks for the month, not hopes. A 30 minute audit that ends in two written fixes beats a two month plan that changes nothing.
The habit
Run the audit the same day every month. The accounts that audit monthly catch their ratio gaps, their stale links, and their drift two weeks before the graphs would have told them.